MAC only issued a sincere apology when the Blog-o-sphere went nucking futs when they issued their first “sorry-not sorry” apology. Many said they’d never use MAC again. A lot of people changed their minds when MAC issued a real apology and changed the name of their Juarez-inspired products. “Never” isn’t a very long time at all, is it?
It’s so damn easy to forgive someone when it’s easy and it benefits you.